After editing our footage to the end of the first chorus we approached our teacher for feedback on what we had. This would give a good sense of how we were doing and needed to go. Unfortunately she did not like the majority of our footage. There were several reasons for this such as lighting and framing. A big problem she picked up was our main character. She did not like him miming and did not believe it was convincing. She was also not convinced by our party scenes believing they were filmed badly and looked like a night over a friends house opposed to a party.
This created a problem for our group. Giving us certain things to consider and other problems to overcome. The best example of this is replacing our verses of our main character singing.
After a long period of meetings we decided the easiest way to get around the verses would be to scrap all previous footage and ideas we had and base it much more on the narrative of the video. This would mean focusing on the story of our main character being a closet homosexual and the revealing of this. This would be focused on much more there for and the party would be a reference point to flash back to the "night before." This meant scraping all miming scenes we had although keeping our main character the same.
For our next shoot we have rethought our idea and have an understand of what we have to film for our song. The first verse will be of our main character waking up and realising what he has done by seeing clothes, alcohol bottles and a condom wrapper on the floor. This will cause our main character discomfort. The second chorus will consist of our character in the bath room trying to remember the previous night and washing himself (in the shower and washing in the sink) this will symbolise him trying to cleanse himself of his mistakes. The final voice will be of our main character back in the party scene and then becoming overwhelmed and running away from the party. Our choruses will still consist of our main character singing with a younger version of him and the revealing of our other character being a man shall still be our ending.
Showing posts with label Meetings. Show all posts
Showing posts with label Meetings. Show all posts
Friday, 26 February 2010
Friday, 8 January 2010
Feedback on Idea
Once our idea was established within the group and we knew the direction that we had to take we approached our teacher with the idea.
The overall feedback was very good and she was impressed with the interesting narrative we presented to her. Our idea showed promise and we all gained a boost in the fact we believed we could pull off a great convincing music video.
The only issues our teacher raised was our location. This is because to through a party scene it would have to look realistic and not just a group of people in someone's house. With only our friends to use as a cast it will be hard to get enough people in to a club. To get around this we thought that using effective lighting in our friends house we could make a convincing setting.
With this feedback received it has given our group a sense of confidence. We believe that we can pull this project off to a very high standard. This feedback has been useful as issues were raised to prevent us filming and then having to re film due to us not liking the footage we get. This would be down to careful planning which our teacher has highlighted.
With this feedback received it has given our group a sense of confidence. We believe that we can pull this project off to a very high standard. This feedback has been useful as issues were raised to prevent us filming and then having to re film due to us not liking the footage we get. This would be down to careful planning which our teacher has highlighted.
Sunday, 20 December 2009
Target Audience
Delphic is a band from Manchester who mix the sound of guitars with electronica. With a huge acceptance from NME and MTV this gives us our target audience. Due to these known industries we must target to their main users, 16 to 25 year olds.
We believe that this is the biggest market sector to hit with a music video as this age range is the most likely to watch music channels on television or view on the internet with such sites like youtube. It is also where you find the majority of people downloading music or attending live events. This is highly important due to the volume of music sales falling dramatically over the past 2 years.
With our target audience set with the genre of music we must make sure that all mise en scene, especially costumes, to relate to our target audience to make the setting and narrative of our video realistic to the viewer.
The people in our music video therefore, must also be of the age range 16 to 25. This limits us with a problem of getting people that look the later stage of our age range. Due to this we are going to have to stick to the lower side of 16 to 20. This should not subtract from the effect our video has on our audience and keep it believable.
With our chosen band, Delphic, being highly accepted by NME a huge selling point of our video would be to target the readers of NME. These readers tend to be stereotyped as "Indie".
Here are a couple of definitions of Indie.
"A staple of British culture since post-punk and the early 80s" going on to say That people defined as Indie Kids are "A confident, energetic and enthusiastic tribe, which have become one of Britain’s largest and most influential. Musically, Vampire Weekend, MGMT, The Killers, Klaxons, Friendly Fires, Bloc Party are currently important – and members don’t go off a band just because they have chart success. Indie kids are particularly fond of bands with teenage members so that there’s a small gap between the band and their audience. All Age gigs and festivals are extremely popular and are indicative of the emerging ‘youth pride’ of this group. Instead of having to fake ID to get into gigs, Indie Kids have taken over the party – and if you’re over 18, you’re not coming in. Fashion-wise, the uniform of Converse and skinny jeans, fringes, band T-shirts and lots of jewellery remains unchanged. Clothes are second-hand not vintage." - UKTribes.com
"Mainly teenagers who all share a common love for the arts and music. They listen to many bands most people haven't heard of and tend to dress however they want, usually ruling out the rules of fashion" - Urban Dictionary
With this target audience set we shall have to use the indie clothing and hair cut style carefully to create our cast and video.
We believe that this is the biggest market sector to hit with a music video as this age range is the most likely to watch music channels on television or view on the internet with such sites like youtube. It is also where you find the majority of people downloading music or attending live events. This is highly important due to the volume of music sales falling dramatically over the past 2 years.
With our target audience set with the genre of music we must make sure that all mise en scene, especially costumes, to relate to our target audience to make the setting and narrative of our video realistic to the viewer.
The people in our music video therefore, must also be of the age range 16 to 25. This limits us with a problem of getting people that look the later stage of our age range. Due to this we are going to have to stick to the lower side of 16 to 20. This should not subtract from the effect our video has on our audience and keep it believable.
With our chosen band, Delphic, being highly accepted by NME a huge selling point of our video would be to target the readers of NME. These readers tend to be stereotyped as "Indie".
Here are a couple of definitions of Indie.
"A staple of British culture since post-punk and the early 80s" going on to say That people defined as Indie Kids are "A confident, energetic and enthusiastic tribe, which have become one of Britain’s largest and most influential. Musically, Vampire Weekend, MGMT, The Killers, Klaxons, Friendly Fires, Bloc Party are currently important – and members don’t go off a band just because they have chart success. Indie kids are particularly fond of bands with teenage members so that there’s a small gap between the band and their audience. All Age gigs and festivals are extremely popular and are indicative of the emerging ‘youth pride’ of this group. Instead of having to fake ID to get into gigs, Indie Kids have taken over the party – and if you’re over 18, you’re not coming in. Fashion-wise, the uniform of Converse and skinny jeans, fringes, band T-shirts and lots of jewellery remains unchanged. Clothes are second-hand not vintage." - UKTribes.com
"Mainly teenagers who all share a common love for the arts and music. They listen to many bands most people haven't heard of and tend to dress however they want, usually ruling out the rules of fashion" - Urban Dictionary
With this target audience set we shall have to use the indie clothing and hair cut style carefully to create our cast and video.
Wednesday, 18 November 2009
First Meeting
For our media coursework my group, Jordan Saville, Jack Osman and Louisa Herbert, and me have collectively decided to create a music video. For this we have to make a promotion package for a release of an album. This involves creating the final promotional video. Along with two of the following options: a website, a cover for the digipak (CD/DVD) or a magazine advert for the digipak.
With our group created and brief decided we started discussing ideas for our music video. Due to a varied taste in music we decided to list all artists that the individual would like to work with to make an unbias view on the final product. As a group we knew that the music did not have to necessarily be liked by all as long as the idea behind it was strong enough to believe that it will succeed. As a group we created a list of 26 artists and were delegated them as equally as possible to listen and create an idea for as many as possible to discuss when we next met.
With our group created and brief decided we started discussing ideas for our music video. Due to a varied taste in music we decided to list all artists that the individual would like to work with to make an unbias view on the final product. As a group we knew that the music did not have to necessarily be liked by all as long as the idea behind it was strong enough to believe that it will succeed. As a group we created a list of 26 artists and were delegated them as equally as possible to listen and create an idea for as many as possible to discuss when we next met.
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