Digipak Inspiration

Here is a mood board of existing album artwork in the music industry. These chosen images are what we are using as inspiration. This is because all the images on the covers on a CD show us that it does not have to link with the band or make sense. Using this idea of not relating to the album, song or band we shall create our own cover as part of a digipak

Target Audience

Delphic is a band from Manchester who mix the sound of guitars with electronica. With a huge acceptance from NME and MTV this gives us our target audience. Due to these known industries we must target to their main users, 16 to 25 year olds.

We believe that this is the biggest market sector to hit with a music video as this age range is the most likely to watch music channels on television or view on the internet with such sites like youtube. It is also where you find the majority of people downloading music or attending live events. This is highly important due to the volume of music sales falling dramatically over the past 2 years.

With our target audience set with the genre of music we must make sure that all mise en scene, especially costumes, to relate to our target audience to make the setting and narrative of our video realistic to the viewer.

The people in our music video therefore, must also be of the age range 16 to 25. This limits us with a problem of getting people that look the later stage of our age range. Due to this we are going to have to stick to the lower side of 16 to 20. This should not subtract from the effect our video has on our audience and keep it believable.

With our chosen band, Delphic, being highly accepted by NME a huge selling point of our video would be to target the readers of NME. These readers tend to be stereotyped as "Indie".
Here are a couple of definitions of Indie.

"A staple of British culture since post-punk and the early 80s" going on to say That people defined as Indie Kids are "A confident, energetic and enthusiastic tribe, which have become one of Britain’s largest and most influential. Musically, Vampire Weekend, MGMT, The Killers, Klaxons, Friendly Fires, Bloc Party are currently important – and members don’t go off a band just because they have chart success. Indie kids are particularly fond of bands with teenage members so that there’s a small gap between the band and their audience. All Age gigs and festivals are extremely popular and are indicative of the emerging ‘youth pride’ of this group. Instead of having to fake ID to get into gigs, Indie Kids have taken over the party – and if you’re over 18, you’re not coming in. Fashion-wise, the uniform of Converse and skinny jeans, fringes, band T-shirts and lots of jewellery remains unchanged. Clothes are second-hand not vintage." - UKTribes.com

"Mainly teenagers who all share a common love for the arts and music. They listen to many bands most people haven't heard of and tend to dress however they want, usually ruling out the rules of fashion" - Urban Dictionary

With this target audience set we shall have to use the indie clothing and hair cut style carefully to create our cast and video.

Website Inspiration

Above are websites that our group have said are inspiring and we should take aspects of these websites. As you can see they are all simple and do not have a lot on the home page causing it to be busy. A busy website is the easiest way to prevent someone looking at the website as too much information will prevent someone actually looking through it and reading bits they like. By having a simple website information would be found easily meaning it has good user usability.

Some of the aspects we liked from these websites are:

Video,

Scroll Box,

Members sign in,

Interesting Menu,

Links to external sites,

Clear information

Website Analysis 2

Website Analysis 1

Mood Board

The mood board above shows our main themes for our music video in a clear simple form. By creating a mood board it was easy for us (each group member) to see how we each envisioned the themes of the video and then got to discuss them. Closet homosexuality and regret are the clear influences taken from our narrative and the other themes shall be used in our video although not directly tied in to our narrative. With these basic images clearly established our group now has a clear path to follow to get to our final completed video.

Delphic - Doubt lyrics

Here are the lyrics to our chosen song idea. This shows the influence of the lyrics we have taken to create our original idea for our music video.

As you can see we have picked up on lyrics that have influenced our initial idea. As a group we individually produced a document similar to this with similar themes of each individual coming through. The biggest one being homosexuality and doubt. With these results it will help us develop our idea as we have established we have similar ideas and views for how we want the video to develop and also intertwine deeper meanings to the video.

Location

As a group we had decided we needed to through a party that was not conventionally a house party for teenagers. Due to this we decided to look at locations that were classed more as traditional. This would set the scene different to a plain house full of teenagers and should look more like a venue.

As you can see above our friend Josh's house is not a particularly modern house and we believe it could work well.
However, the rooms we would like to film in a rather small and would make it hard to fit people in along with a camera and lighting. Due to this we are looking at a different location.

Untitled from Jack Osman on Vimeo.

We are very happy with the two locations we found and our chosen location. This is because we feel this will appeal to our target audience and relate to both ends of our age range (16-25). This is because the low end of our age range will not be able to go to a pub or club and will be more likely seen at a house party. The older range of our target audience will also relate to this as Indie followers tend to prefer home parties rather than clubbing. These parties are often thrown in places not particularly modern.

Copyright Letter

Dear Copyright Holder,

We are a group of A level students and are writing to request for your permission to use one track from the forthcoming album by Delphic entitled Acolyte.

The track we wish to use is Doubt, track 2 on the album.

With your permission, this track would be used in our current A-level Media Studies project which involves creating a music video for a popular music track, as well as producing an album and a magazine advert for the artist.

If we received your permission, this track would ONLY be used in an educational
context and be viewed by my media class, my teacher and the OCR exam board
moderator. It would NOT be released to a large audience or uploaded to any public video websites. We do realise that the requested track is currently unreleased and will be merely used for research purposes until the release date.

The artist and your company would of course be fully recognised throughout pre-
production and the final video itself. A copyright notice, with wording supplied by you can be included in the records of the project. If this is required, please send full details.

We look forward to hearing from you.

Regards,


Jordan Saville, Jack Osman, Sam Avery and Louisa Herbert

Song Decision

As I posted previously, my group had found our most promising idea from the song Doubt by Delphic. The song was found by Jordan and Jack after discussing the "Later Live with Jools Holland" which they had recently seen. After finding a similar interest with a song they decided to show the Louisa and me. We all agreed on the song after a couple of samples.

We then sat down to try to create an idea. This was successfully done by Jordan deciding the basis of the idea of which we could build upon as a group. With the upbeat, electro song the idea was based on the title and chorus of the song. With the most significant part of the song being "Doubt, in it all for me I've hit the wall, all that's left for you is Doubt" in the chorus the was the focus Jordan followed to create the idea, which is based on regretting actions you have taken.

As a group we came to the conclusion the video would work best as a narrative rather than a performance. This is because there is a chance to exploit those few lyrics to a huge scale. With the initial idea laid down we decided to go away and listen to the song to try and develop further making it a more interesting viewing.

The decision to use this song is a great idea i believe as it will leave us with a lot of potential ideas to develop for our video. This is because doubt is a broad subject and once our target audience is set we can focus on the problems that audience tends to doubt and why they doubt decisions.